- Total addressable market (TAM) - $328.2 B
- Serviceable addressable market (SAM) - $108 B
- Service obtainable market (SOM) - the target market - $26.4 B (Independent "indie" movies).
Primary - investors looking for their portfolio diversification with low-medium risk opportunities. Secondary - movie enthusiasts dying to get involved in the movie-making process.
- Businesses - for in-movie product placement (marketing).
- Actors/actresses - for casting as a main cast member or at least an extra.
- Traders of physical movie props and/or memorabilia.
- Traders of movie-related NFTs